CASE STUDY
Mewo - Music Licensing SAAS
Eight years of growth had left Mewo with two competing design languages and a site that undersold the product. We rebuilt it into one coherent, professional experience built for the labels and publishers they sell to.
Project details
CLIENT
Mewo
INDUSTRY
Music licensing · SaaS
SERVICES
Design audit, UX, UI design, Design system, Framer development, SEO
SCOPE
Full site redesign
Overview
Mewo has spent close to a decade building one of Europe’s more established music licensing platforms. In that time the product matured considerably — but the website didn’t mature with it. Successive design teams each left their mark, and what remained was a site split against itself: some pages dark, some light, typography and spacing shifting from one template to the next.
For a company whose customers include major labels, publishers and broadcasters, that inconsistency carried a real cost. Prospects arriving from a referral or a search result met a site that looked improvised, while the product behind it was anything but. Our brief was to close that gap — to give Mewo a single, professional surface that matched the credibility of the business it represents, without losing the character the brand had built over eight years.
Outcomes
Of brand history brought into one system
Competing design languages consolidated
Rebuilt on a single design language
The problem wasn’t the design. It was the drift.
Mewo didn’t come to us with a bad website. They came to us with several good ones stitched together. Each design team that passed through had solved the problem in front of them competently, and left behind a slightly different set of rules. Dark hero here, light hero there. One page using generous editorial spacing, the next tightly packed. Buttons that agreed on shape but not on weight.
Individually, none of it reads as broken. Together, it reads as a company that hasn’t decided who it is. In a market where Mewo sits across the table from major labels and publishers, that isn’t a cosmetic issue. It’s a credibility issue.
Auditing before designing
We started by cataloguing every page, every component and every colour value already in use. That audit did most of the arguing for us: once you can see three button styles and two typographic scales laid out side by side, the conversation stops being about taste and starts being about which system to keep.
We resolved the light and dark split deliberately rather than splitting the difference. Dark became the default surface for the marketing site — it presents the product interface better, reads more openly, and gives the catalogue imagery room to carry the colour. light was kept as an accent for moments that needed weight.
Leading with the product
The previous site described the licensing workflow. The new one shows it. We built the page structure around the interface itself — the search, the catalogue, the licensing flow — so a first-time visitor understands what Mewo does before they have read a full sentence.
Supporting content that had been scattered across orphan pages was consolidated into a clear structure, so pricing, catalogue and trust signals each have an obvious place rather than competing for the same attention.
A design system, not a set of pages
Everything was rebuilt on shared colour tokens, text styles and components. That is the part that outlasts the redesign: the next page Mewo builds inherits the rules automatically, so the drift doesn’t creep back the moment we hand over.
Built on feedback, not assumptions
We reviewed at every stage rather than presenting a finished site at the end. Sections were tested, revised and sometimes rebuilt entirely on the strength of what came back. It made the process slower and the result considerably more certain — by launch, there were no surprises left for anyone.
The outcome
The new site launched to a strong response internally and a visible one externally. Traffic rose against the old baseline, organic search performance improved as the structure and content became easier to index, and returning visitors stayed engaged for longer.
The most valuable outcome is the hardest to chart. Mewo now has a website that holds its own in the room where deals get made — one that signals eight years of maturity rather than obscuring it.